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The 2026 BTC Show Aug 22-25 | Ft Lauderdale — LINEUP ANNOUNCED

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Hairstylist Chris Weber poses holding a red Wella portfolio with a black Balenciaga bag in front of him.

Wella Canada Taps Chris Weber as Their First Canadian Brand Ambassador

O&M Founder and CEO Jose Bryce Smith stands beside newly appointed Managing Director Chris Hammond against a white background.

O&M Appoints Chris Hammond Managing Director Amid Global Expansion

Hairstylist applying KEVIN.MURPHY styling products backstage during a professional hair styling session.

Brand Interviews

Beyond Technical Skills: What Today's Hairstylists Need To Build a Lasting Career

O&M

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Hair Color Haircuts Styling Business Collections Extensions Texture Men's Celebrity Haircare Nails

Industry News

O&M Appoints Diane Gorgievski as First-Ever International Editorial Director

Keune’s “Shop Small, Care Big” Campaign Helps Salons Drive Retail Sales

Keune's "Shop Small, Care Big" Campaign Helps Salons Drive Retail Sales

Ashlee Norman poses in front of a Bumble and bumble backdrop wearing a black dress, statement jewelry and boots while holding out the sides of her skirt.

Brand Interviews

Ashlee Norman: Why the Industry is Relearning What Makes an Educator

JPMS paris blonde justine and tauni 1

Paul Mitchell Launches "Every Blonde Needs a Pro" to Spotlight Stylists

feat image with color chart and hair

Schwarzkopf Professional® Introduces New Alphanumeric Color System

keune-article-2

Brand Interviews

Why Keune Has Quietly Built One of the Most Loyal Followings in the Industry

amika On Your Wavelength Campaign

Brand Interviews

On Set With Amika in NYC: Inside the "On Your Wavelength" Campaign That Celebrates Hairstylists

Keune Kicks Off 2026 With New Launch, Major Promotions & Philanthropy Initiatives

DONNABELLA-PROEXTENSIONIST TEAM

Donna Bella Launches Pro Extensionist Team to Advance Professional Extension Education

Stylists working on clients in an Ulta Beauty salon. Text reads: “The Possibilities are Beautiful” Cosmetology Student Scholarship worth up to $10,000.

Ulta Beauty & Beauty Changes Lives Launch "The Possibilities Are Beautiful" Cosmetology Student Scholarship

KEVIN.MURPHY Expands U.S. Retail and Online Availability With SalonCentric™

Bumble and Bumble. Expands Professional Distribution With SalonCentric

Loreal Academy 5

Inside L'oréal Professional Products' New Hudson Yards Academy

three models with cloud dancer color hair posing

milk_shake® PRO Launches Cloud Dancer Color Collection

Moroccanoil® Awards Five $5,000 Scholarships to Cosmetology Student

Moroccanoil® Awards $25,000 in Scholarships to Support the Next Generation of Salon Talent

paul mitchell academy space for hairdressers in santa monica

John Paul Mitchell Systems Expands Global Education With New Academies & Leadership

moroccanoil-ultabeauty-launch-news-4

Moroccanoil® Expands Into Ulta Beauty Stores Nationwide & Online

Rusk Collective Stylists Michelle Cheyanne Christion Photo Credit Instagram via @ruskhaircare (1)

RUSK® Launches Iconic Artists to Celebrate Community

Photo courtesy of Keratin Complex® tabatha post

Tabatha Coffey Teams up With Keratin Complex® to Launch the Perfect Color Service

moroccanoil the collective group picture

Moroccanoil® the Collective 2025: The Trends, Tools & Inspiration Every Hairdresser Needs Now

itsamika_equity_LCallahan_022625_KV5_Saavan_Jamie_5178_DELIVERY_600x600

Amika Goes Back to Its Roots With a New Campaign Celebrating Stylists

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