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Moroccanoil® Expands Into Ulta Beauty Stores Nationwide & Online | Behindthechair.com

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Moroccanoil® Expands Into Ulta Beauty Stores Nationwide & Online

By Lauren Freas·September 16, 2025

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From Salon to Shelves: Moroccanoil® Partners With Ulta Beauty, Expanding Their Reach Nationwide

Moroccanoil® is expanding into Ulta Beauty, the nation’s largest beauty retailer. For the first time ever, the brand has launched their full assortment of haircare, body care and fine fragrance across 800 stores and online, with 600+ additional stores rolling out in 2026.

Untitled design - moroccanoil-ultabeauty-launch-news-3 — Photo Credit: Alison Brod MARKETING + COMMUNICATIONS

"Moroccanoil's expansion into Ulta Beauty marks a powerful next step for the brand," said Carmen Tal, Co-founder of Moroccanoil. "Ulta Beauty shares our values of innovation, inclusivity and deep commitment to the stylist community, so it was clear they would…

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