Whether it's a creamy platinum, a soft honey blonde or a lived-in dimensional look, blonding services require far more than a color formula. Paul Mitchell's new "Every Blonde Needs a Pro" initiative shines a light on the consultation, formulation and maintenance strategies that help stylists create blonde results clients can actually live with between appointments.
As an extension of the brand's "Stay Golden" campaign, the initiative features Global Ambassador Paris Hilton, celebrity colorist alongside Paul Mitchell Pro Partner Tauni Dawson (@taunidawson) and celebrity hairstylist Justine Marjan (@justinemarjan), highlighting the role professionals play throughout the entire blonding journey.
Blonde Hair Requires a Customized Approach
According to Paul Mitchell, one of the key messages behind "Every Blonde Needs a Pro" is that blonding services require an individualized approach, with colorists considering factors such as a client's starting level, desired result, hair condition and maintenance routine.
