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Introducing Evo™ Staino

Latest Articles

Hairstylist Chris Weber poses holding a red Wella portfolio with a black Balenciaga bag in front of him.

Wella Canada Taps Chris Weber as Their First Canadian Brand Ambassador

Wella Canada has named award-winning hairstylist Chris Weber (chrisweberhair) their first Canadian brand ambassador, tapping the Vancouver-based artist to bring his signature “lived-in luxury hair” aesthetic to education, content and mentorship for stylists across Canada. Chris is internationally recognized for his approach to dimensional color, seamless extensions and elevated styling, with a focus on

Industry News Courses

Interview With Madison Reed Founder

Interview With Madison Reed Founder

Discover the story of Madison Reed Founder Amy Errett's unique business pivot during COVID.

@amyerrett, @marybehindthechair

Industry News Galleries

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25 Memes That Got Us Through 2020

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25 Insane Mannequin Images We Saw in 2020

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30 Major Transformations From 2020

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The Best Hairdresser Memes of 2019

Celebrity Industry News

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Paul Mitchell and Paris Hilton Introduce "Stay Golden" Blonde Campaign

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Ken Pavés Honors His Mother's Legacy With a $5 Million Mission to Fight ALS

Paul Mitchell Names Celebrity Hairstylist Justine Marjan as Brand Ambassador

Industry News Products

Hold Hero High Hold + Shine Boosting Finishing Spray

Industry NewsJoico

Hold Hero High Hold + Shine Boosting Finishing Spray

Armor™ Protection Mist

Industry NewsGoddess Maintenance

Armor™ Protection Mist

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Industry NewsGreat Lengths

Linea Weft

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O&M Founder and CEO Jose Bryce Smith stands beside newly appointed Managing Director Chris Hammond against a white background.

Industry News

O&M Appoints Chris Hammond Managing Director Amid Global Expansion

Industry veteran Chris Hammond has been appointed by O&M to the newly created role of Managing Director as the professional haircare brand continues its global expansion. Chris brings more than 20 years of experience in the professional haircare industry across Australia, the U.K. and the U.S. His appointment follows continued growth for O&M in the

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8 New Hair Launches Beauty Pros Need on Their Radar This Month

From what may be K18's biggest launch yet to Redken's new Shades EQ Honey Copper collection, this month's launches are bringing fresh solutions for healthier hair, dimensional color, smarter styling and better retail. Whether you're helping clients protect their hair through the rest of summer or looking for something new behind the chair, these are

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Ulta Beauty and Black Beauty Roster Launch New All Textures Certification

A new certification program designed to strengthen hairstylists' skills across all hair textures is coming to the industry. Ulta Beauty and Black Beauty Roster (BBR) have partnered to launch All Textures Certification (ATC)™, a standardized credential that combines written and ha

Hairstylist applying KEVIN.MURPHY styling products backstage during a professional hair styling session.

Brand Interviews

Beyond Technical Skills: What Today's Hairstylists Need To Build a Lasting Career

Technical skills will always be the foundation of a hairstylist's career, but they're no longer the only skills that matter. In Part 2 of BTC's exclusive conversation with KEVIN.MURPHY, Editorial Director Steph Bong sat down with Rocky Rumpel (@rockyrumpel), General Manager of North America, and Sarah Lund (@sarah.lovekm), Director of Education, to discuss how education

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Interview With Virtue Labs Founder

Interview With Virtue Labs Founder

Gain insights from Mary Rector and Melisse Shaban as they share straight talk about reaching the pinnacle of the beauty business.

@marybehindthechair, @melisseshaban

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Balayage

The Top Hair Color Trends We Saw at the 2025 Emmys

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BTC Hair Trend Report

Ariana Madix's Hairstylist Shares the Secrets Behind Her "Love Island" Looks

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Shakira Launches New Haircare Line, Isima

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Pamela Anderson is the New Face of Biolage & Their New Full Rescue Product Line

Nikki Lee Named Global Ambassador For Wella Professionals®

Orchid Oil Dual Therapy Treatment

Industry NewsREDAVID®

Orchid Oil Dual Therapy Treatment

Orchid Oil® Treatment

Industry NewsREDAVID®

Orchid Oil® Treatment

Spray De Mode Flexible Hold Hairspray

Industry NewsBumble and Bumble.

Spray De Mode Flexible Hold Hairspray

BELLAMI Halo PRO Hair Extensions

Industry NewsBellami Hair

BELLAMI Halo PRO Hair Extensions

TripleBright™ Oxidation Defense Purple Shampoo

Industry NewsK18 Hair

TripleBright™ Oxidation Defense Purple Shampoo

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BTC Challenge0 answered

According to KEVIN.MURPHY leadership, what skills now matter alongside technical ability?