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From what may be K18's biggest launch yet to Redken's new Shades EQ Honey Copper collection, this month's launches are bringing fresh solutions for healthier hair, dimensional color, smarter styling and better retail. Whether you're helping clients protect their hair through the rest of summer or looking for something new behind the chair, these are the launches worth knowing about.
K18 is expanding beyond repair with the launch of FutureIQ™, the brand's first hair longevity serum. Designed for nightly scalp application, the formula targets the early signs of hair aging by supporting the scalp and follicle before concerns like increased shedding and visible grays become more noticeable.
Powered by K18's proprietary MultiVital™ technology, the serum is designed to support follicle anchoring, pigmentation and scalp resilience. Clinical testing showed visible improvements after one month, with results continuing after three months of nightly use.
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BTC Editors were on the scene at K18's latest launch party in LA:
Redken expanded its Shades EQ lineup with Honey Copper, a new shade family created in collaboration with Global Artistic Ambassador Adrienne Dara (@adriennedara). Designed to sit between the Warm Gold and Copper families, the collection delivers balanced, dimensional warmth for clients looking for softer copper results.
The launch also introduces Adrienne's signature Honey Melt Technique, an open-air and classic foiling method designed to create a multidimensional base for seamless Honey Copper results. Read our full breakdown of the collection for a closer look at the new shades and technique.
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Weft extensions continue to get thinner without sacrificing fullness. BELLAMI's new Flex Weft 2.0 features a redesigned construction that lays flatter against the scalp for a more seamless finish while maintaining the same density as the brand's original Flex Weft and Volume Weft.
The updated design also introduces ZeroReturn™ Technology, eliminating return hair to reduce bulk at the root and improve comfort. Plus, the flexible spine can be cut to customize placement without unraveling.
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American Crew is blending styling and haircare with the launch of Style Enhancers, a new collection of hybrid stylers designed to deliver professional-level hold while supporting hair health. The lineup includes three formulas tailored to different styling needs, from matte texture to defined curls and flexible fullness.
Each product combines styling performance with ingredient-focused benefits, making it easier to create the desired finish without compromising the condition of the hair.
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BIO IONIC is bringing more versatility to hot tools with the launch of the Twist Interchangeable Iron. The all-in-one curling iron features three interchangeable barrels, allowing stylists to create everything from tight spirals to loose, lived-in curls without switching between multiple tools.
Powered by the brand's AntiStatic Ion Technology, the Twist is designed to reduce frizz while boosting shine. Its compact design also makes it an easy option for travel, education and on-the-go styling.
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Bounce Curl is adding another tool to its curl styling lineup with the Detangle Define EdgeLift Brush. Designed for wavy, curly and coily hair, the 4-in-1 brush detangles, defines and styles while encouraging medium-sized curl clumps for more consistent definition.
The brush is designed for use in or out of the shower, combining flexible bristles, a vented brush pad and the brand's signature GemTips™ to help glide through knots while minimizing snagging.
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amika is introducing The Protector Collection, a new shampoo, conditioner and treatment spray system designed to help preserve salon color between appointments. Built around clinically tested performance, the collection helps protect against some of the biggest contributors to color fade, including UV exposure, chlorine and heat styling.
The system features Lamellar Liqui-Crystal Complex technology, along with color-locking polymers and peptides designed to support color retention while strengthening the hair.
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Sebastian Professional is expanding its iconic Potion 9 lineup with the launch of Potion 9 Super Luxe Styling Drops, along with a new Potion 9 Shampoo and Conditioner. The collection combines styling and haircare benefits to help nourish the hair while delivering smoother, more polished results.
Formulated with nine botanical ingredients, the lightweight styling drops deliver hydration, shine, frizz control and heat protection while helping reduce breakage and the appearance of split ends. The new shampoo and conditioner round out the collection, creating a complete care-and-style system from wash day through styling.
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