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The 2026 BTC Show Aug 22-25 | Ft Lauderdale — LINEUP ANNOUNCED

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ulta x bbr

Ulta Beauty and Black Beauty Roster Launch New All Textures Certification

Ulta Beauty stylists collaborate on a mannequin during hands-on trendspiration education at Field Leadership Conference.

Pro Beauty Events

Ulta Beauty's Field Leadership Conference Recap: Trend-Focused Education and Celebration

Lauren Freas reacts to her finished style after receiving the milk_shake Everlasting Bonds in-salon treatment.

Inside milk_shake's New In-Salon Bonding Treatment

TRUSS Global Ambassador Lisa Hernandez carries a flag during the opening ceremony celebrating the event's international community.

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Events

Inside TRUSS Connection Global: Education, Launches & Community in Peru

TRUSS CONNECTION GLOBAL FEAT IMG

TRUSS Connection Global Heads to Peru With 300+ Beauty Pros

Wahl Global Stage Recap 2026 Chicago13

Inside the Wahl Professional® Global Barber Battle: Cristian Botello Takes the Win

Screen Shot 2026-05-13 at 12.32.42 AM

The Keune Edit: How Beauty Brings Us Together

l'oreal pro transformation day

L'oréal Professionnel Debuted Transformation Day in Paris

Wahl Global Stage Event Information (3)

Wahl Global Stage: Global Barber Competition & Education Event Comes to Chicago

Wella Professionals hair show at Cosmoprof Bologna featuring runway presentation and large digital screens with vibrant lighting

Cosmoprof Worldwide Bologna 2026: The Data, Trends and Global Impact of the 57th Edition

Paul Mitchell See Us in Color Tour Photo Courtesy of Paul Mitchell

Paul Mitchell® Launches "See Us in Color" Tour

amika means friend tour

Amika Hits the Road With "Amika Means Friend" Tour This Spring

Loreal Academy 5

Inside L'oréal Professional Products' New Hudson Yards Academy

Photo courtesy of Schwarzkopf Professional®

British Hairdressing Awards 2025 Winners Announced

framesi show in madrid

Framesi International Congress 2025 Lights up Madrid For 80th Anniversary Celebration

hundreds of models in line to rinse with foils

422 Stylists, 18,000 Foils, One Guinness World Record

milk_shake hairtopia ibiza event pictures

1,200 Hairstylists Went to Ibiza—Here's What You Missed

Rusk Collective Stylists Michelle Cheyanne Christion Photo Credit Instagram via @ruskhaircare (1)

RUSK® Launches Iconic Artists to Celebrate Community

@rena.calhoun1

The Top Hair Color Trends We Saw at the 2025 Emmys

moroccanoil the collective group picture

Moroccanoil® the Collective 2025: The Trends, Tools & Inspiration Every Hairdresser Needs Now

AlassSalon2 (L to R Lynette Alm, Zoe Katawczik (framesi) Shanna Simoncini, Andrew Acker)

Framesi Announces Winner of Morphosis Stylist Sweepstakes

Photo courtesy of Beauty Gives Back™ 4

Beauty Gives Back™ Returns For a Day of Education

KH OandM

O&M Announces 2025 "Made For Originals" Event in Sydney

beauty changes lives 2025 gala with tables and stage with hosts sam villa and elizabeth faye addressing the crowd

Beauty Changes Lives Gala 2025 Raises $700K to Fund Futures of Salon Professionals

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Promotional banner for The BTC Show, August 22-25 2026, Ft Lauderdale FL, with $100 off discount code BTC100 and group photo

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Promotional banner for The BTC Show, August 22-25 2026, Ft Lauderdale FL, with $100 off discount code BTC100 and group photo