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Small Wonder Partners With Kevin Ray Distribution

By Rachael Gonzalez·June 06, 2025

Powder-to-Lather Haircare Brand Expands Nationally

Small Wonder, a haircare brand recognized for its powder-to-lather formulas, has announced a new U.S. distribution partnership with Kevin Ray Distribution, a company that has served licensed beauty professionals for more than 40 years. The partnership expands product availability across Colorado.

Small Wonder’s portfolio features powder-based shampoos and conditioners designed to activate with water. The formulas are concentrated and packaged in a refillable system aimed at reducing waste compared to traditional liquid products.

“From the beginning, our goal has been to develop more efficient haircare rituals,” says Stephanie…

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