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The 2026 BTC Show Aug 22-25 | Ft Lauderdale — LINEUP ANNOUNCED

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A milk_shake stylist applies Everlasting Bonds treatment to sectioned wet hair with a brush at Rob Peetom Salon.

Treatments/ Masks

The Backbar Upgrade That Builds Client Trust and Ticket Value

auburn vs copper Photo Credit Instagram via @sarah.styles.tx (1)

Auburn Vs. Copper: How Depth Changes Warmth and Reflect

jawbob-2026-haircut-trends-jacobrozenberg-lesliebibb

How to Cut a Bob For Thin Hair Without Losing Fullness

measuring davines color Photo Credit Instagram via @esserebluthesalonthespace

Clients Are Asking About Haircare Ingredients—Do You Know What to Say?

stylist explaining nutrafol

4 Tips to Talk About Hair Thinning With Clients

taper vs fade Photo Credit Instagram via @cal_newsome (1)

Taper Vs. Fade: Which One Fits the Haircut?

feat after photo Photo Credit Instagram via @jeremy_wilde

4 Men's Haircut Mistakes That Could Be Ruining Your Finished Shape

Hudson Williams wearing a modern '90s heartthrob hairstyle with soft movement, piecey texture and lived-in shine Hudson Williams Photo Credit Instagram via @by.aikaflores

How to Style Modern '90s Heartthrob Hair

Alt text: Close-up of a person holding a wooden hairbrush with a large amount of shed hair caught in the bristles and between their fingers, illustrating hair thinning and increased shedding. The person's face is cropped out, with a soft neutral background keeping the focus on the hair loss.

Clients Are Asking About GLP-1 Hair Loss. Here's the Bigger Conversation Every Stylist Needs to Have.

O&M

O&M Appoints Diane Gorgievski as First-Ever International Editorial Director

Keune’s “Shop Small, Care Big” Campaign Helps Salons Drive Retail Sales

Keune's "Shop Small, Care Big" Campaign Helps Salons Drive Retail Sales

rich dimensional auburn with chocolate Photo Credit Instagram via @larisadoll

Reds Falling Flat? Here's How To Make Them Look More Expensive

Lauren Freas reacts to her finished style after receiving the milk_shake Everlasting Bonds in-salon treatment.

Pro Beauty Events

Inside milk_shake's New In-Salon Bonding Treatment

Soft pastel pink hair with long layers and curtain bangs, featuring a sheer, wearable pink tone created on a light blonde base.

5 Tips to Formulate Soft Pinks & Rose Golds

Ashlee Norman poses in front of a Bumble and bumble backdrop wearing a black dress, statement jewelry and boots while holding out the sides of her skirt.

Brand Interviews

Ashlee Norman: Why the Industry is Relearning What Makes an Educator

Close-up of a clean section showing TRUSS Fast Color applied at the root and gray regrowth area.

Gray Coverage: Are You Making These Sectioning Mistakes?

Mickey Colon applies TRUSS Fast Color to a curved section of hair during a gray coverage service.

How to Cover Gray Without Creating Hot Roots

formaldehyde-free hair botox

Treatments/ Masks

Why Formaldehyde-Free Hair Botox Treatments Are Replacing Traditional Keratin Services

emma stone's oscars look

How Tracey Cunningham Creates Rich, Multi-Dimensional Reds

Model with long copper hair styled in soft, voluminous layers and face-framing movement.

How to Avoid Holes in Long Layered Haircuts

TRUSS Global Ambassador Lisa Hernandez carries a flag during the opening ceremony celebrating the event's international community.

Pro Beauty Events

Inside TRUSS Connection Global: Education, Launches & Community in Peru

Screenshot 2026-06-14 at 12.23.01 AM

Suite Rental 101

Suite Renters: Read This Before You Sign the Lease

before with long regrowth and dark roots with after Photo courtesy of ULTA Beauty

Want to Skip the Shadow Root? Try These 2 Placement Tips

Promotional image for the Behindthechair Beauty Box featuring a bright pink branded box surrounded by professional haircare and styling products from Bumble and bumble, Joico, KEVIN.MURPHY, American Crew and Majestic Hair Care, plus a branded cosmetic bag. Text highlights a $223 retail value and the promotional price of $39.95 with free shipping.

BTC Hair Trend Report

New! BTC Beauty Box. Only $39.95 ($233 Value)

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Promotional banner for The BTC Show, August 22-25 2026, Ft Lauderdale FL, with $100 off discount code BTC100 and group photo

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Promotional banner for The BTC Show, August 22-25 2026, Ft Lauderdale FL, with $100 off discount code BTC100 and group photo

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