How to Style Modern '90s Heartthrob Hair

Before styling begins, Aika says the haircut lays the groundwork for the finished look. "The foundation needs to have the right shape and layers to encourage the natural movement," she explains. "I like to work with the natural movement instead of fighting it. The right layering and texturizing remove unnecessary bulk while preserving shape, so the hair naturally falls where you want it to."

Tap through the images to see more of the look:

Step 1: Build the Foundation on Damp Hair

Aika's styling routine begins on damp hair with Redken One United to hydrate, protect from heat and create the foundation for styling. She then applies Redken Acidic Grow Full System Instant Densifying Hair Spray at the roots to create lightweight lift and the appearance of fuller hair while maintaining the style's soft movement.

Step 2: Add Shine Without Weighing Hair Down

Once the foundation is in place, Aika enhances the hair's natural movement with Redken All Soft Argan-6 Oil. Applied through the midlengths and ends, the lightweight oil adds softness and healthy-looking shine without weighing the hair down. 

Step 3: Create Piecey Separation

Aika finishes with Redken Spray Wax, misting it throughout the hair before scrunching and separating sections with her fingers to create lived-in texture. Today's version is less polished and less precious," Aika says. "It's about hair that feels effortless, touchable and authentic while, of course, still being camera-ready."