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West Lane Capital Launches Elevated Beauty Group, Names Rachel Jud as CEO

By Rachael Gonzalez·April 03, 2026

Beauty Industry Veteran Rachel Jud Joins to Drive Innovation and Growth Across EBG's Expanding Portfolio

Elevated Beauty Group (EBG), the newly formed beauty holding company of private equity fund West Lane Capital Partners, whose portfolio includes brands like Simply Organic Beauty and SEVEN Haircare, announces the appointment of industry veteran Rachel Jud as CEO, marking a significant step in their growth within the beauty industry.

For nearly a decade, West Lane Capital Partners has strategically built, integrated and expanded a portfolio of beauty brands spanning professional haircare brands, retail cosmetics brands and globally…

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