Loading

Rich Rouge | Behindthechair.com

The Beauty Industry’s Definitive Source

Brand Partnership Opportunities Contact Privacy Policy Terms of Service

© 2026 behindthechair.com. All rights reserved.

Latest in Hair Color

A stylist applies hair color from an applicator bottle to wet, highlighted hair at a shampoo bowl.

Corrective Color

4 Smart Ways To Use Clear Permanent Color

dark hole pic Photo Credit Instagram via @colorbyciarra

This Foil Pattern Fixes the "Dark Hole" in the Back

blonde finished photo Photo Credit Instagram via @paulmitchellpro and @nikkiramoshair

4 Toner Formulas For the "I Still See Yellow!" Client

Long layered copper brunette hair with soft dimension, glossy shine and face-framing layers created with Redken Shades ALK.

Clients Are Still Asking For Cowboy Copper. Here's How to Deliver It.

honey brunette Photo Credit Instagram via @xo.farhana.balayage

Honey Brunette Formula Guide: Lift, Placement and Controlled Warmth

Paige Lorenze shows off her soft brunette highlights in an elegant low bridal bun while sharing a kiss with her husband on their wedding day.

Celebrity Color

Get Paige Lorenze's Wedding Hair Color: Soft, Glossy Brunette Highlights

glossy strawberry beige Photo Credit Instagram via @sayumi.beauty

Strawberry Beige: Your Go-To Guide to Summer's Softest Blonde Trend

auburn vs copper Photo Credit Instagram via @sarah.styles.tx (1)

Auburn Vs. Copper: How Depth Changes Warmth and Reflect

Advertisement

Promotional banner for The BTC Show, August 22-25 2026, Ft Lauderdale FL, with $100 off discount code BTC100 and group photo

Advertisement

Promotional banner for The BTC Show, August 22-25 2026, Ft Lauderdale FL, with $100 off discount code BTC100 and group photo

Haircolor

Rich Rouge

July 02, 2018

Keep reading for free

Create a free account or sign in to continue

Use the same email and password across behindthechair.com, BTC-U, oneshothairawards.com, and Who Does Your Hair — one set of credentials, every site.

Or

Email Address

We'll check if you have an account, or create one if you don't.

Advertisement

There is nothing that makes a statement like a bold red—whether lips or Louboutins, this color always slays and that’s why we’re sharing this edgy look by BTC Team Member Wesley Palmer (@wesdoeshair). From the foiling technique to a rich rouge overlay application, here’s everything you need to know to achieve this vibrant color. Click the beaker and check it all out below!

Pricing

Foil Work: $150

Red Overlay: $65

TOTAL: $265

Read This Next

Pearl Pink and Lilac Color Blocking1 min
Expensive Blended Brunette1 min

More Haircolor Formulas

SnapInsta.to_662896894_18587496100014100_5662655509270836696_n

HaircolorDimensional Vanilla Blonde With a Soft Shadow RootThis dimensional vanilla blonde by Danger Jones Global Ambassador Tia Lambourn (@tialambourn_hair) blends high-impact brightness with soft, lived-in depth. Created during a collaborative class with…

finished look bob with gray blended and a blowout Photo courtesy of Kaine Vakai (@kainevakaihair)

HaircolorDimensional Gray BlendBanding and harsh grow-out don't have to be part of the gray blending process. For this transformation, Redken Artist and global educator Kaine Vakai (@kainevakaihair) used strategic foil placement,…

After photo of the client’s dimensional beige blonde gray blend with a soft shadow root, face-framing brightness and loose waves.

Haircolor12-Hour Gray Blend Transformation From Permanent BlackGoing from decades of permanent black color to a softer gray-blended blonde is not a quick lift-and-tone service. For this 12-hour transformation, #ONESHOT Winner and Joico Artist Cameron Nichols…

after Photo courtesy of Kaine Vakai (@kainevakaihair)

HaircolorSoft Natural Gray BlendA seamless gray blend starts with preserving the depth you'll need later. For this eight-hour gray blending correction, Redken Artist, global educator and gray transformation specialist Kaine Vakai…

Mika Abdalla wearing a bronzed brown shag haircut with soft honey ribbon highlights, featuring textured layers, wispy fringe and dimensional brunette color.

HaircolorMika Abdalla's Bronzed Brown & Honey Ribbon HighlightsAfter “Off Campus” premiered, actress Mika Abdalla's heavily layered shag quickly became one of the internet's most requested haircuts. In our recent interview, hairstylist Marisa Mitchell…

Dimensional ribbon blonde with soft waves, bright face-framing pieces and a seamless root melt.

HaircolorToner-Free Ribbon BlondeFor this high-impact blonde with a low-maintenance finish, Moroccanoil® Global Ambassador and BTC Team Member Oana Ciofu (@hair_by_oana) strategically creates brightness while keeping in mind that…

ANDYMACEDO GOLDEN CURLY POP FORMULA (2)

HaircolorGolden Copper CurlsWarm, dimensional and full of light-reflecting shine, this golden copper curl formula by TRUSS Professional Brand Specialist Andy Macedo (@andymacedo) is all about enhancing texture with rich,…

Portrait of long champagne blonde hair with soft beige dimension, a seamless root blend and polished waves styled over a sheer black top.

HaircolorLuxe Champagne BlondeCreamy, expensive blondes continue to dominate salon requests, but today's most luxurious finishes are all about softness. Brazilian TRUSS Professional Ambassador Melissa Schlukebier…

HaircolorRooted Soft PinkThe 2016 pink era is back, and it’s softer, smokier and more wearable. Joico Global Brand Ambassador Larisa Love (@larisadoll) modernizes the nostalgic rose-gold trend with a deeper shadow root,…

finished look side view Photo courtesy of Krysten-Ashley Garrod (@kahairstylist)

HaircolorButtery Vanilla BlondeSoft, creamy and effortlessly luxurious, this Buttery Vanilla Blonde by Goldwell National Artist from Canada, blonding specialist and salon owner Krysten-Ashley Garrod (@kahairstylist) combines…

Hair Color Courses

Expensive Brunette

Expensive Brunette

Learn signature highlighting techniques for luxe dimension on brunettes with Carly Zanoni.

@the.blonde.chronicles

Reverse Balayage

Reverse Balayage

Master color correction and repair damaged hair with K18 in Ashlee Norman's advanced Reverse Balayage class.

@ashleenormanhair

High-Contrast Foilayage

High-Contrast Foilayage

Create dimensional brunettes with Daniel Mora's signature foiling technique for the perfect sunkissed look.

@danielmbeauty

Smart Blonding Techniques

Smart Blonding Techniques

Achieve dimensional, low-maintenance blondes in less time with Carly Zanoni.

@the.blonde.chronicles

Master Balayage & Foilayage

Master Balayage & Foilayage

Master the most-requested services behind the chair in this class with #ONESHOT Winner Ashlee Norman.

@ashleenormanhair

Dimensional Balayage

Dimensional Balayage

Avoid over-highlighting while maintaining depth with these timesaving tricks from Linson Jamison.

@linsonhair

Air Lights Blonding

Air Lights Blonding

Learn Danilo Bozic's Air Lights blow-dry and foil method for painting seamlessly blended blondes.

@danilo.bozic

Shadow Foilayage

Shadow Foilayage

Learn foilayage placement and application tips for high-impact blonding from Caitlin Dugan.

@coloredbycaitlin

(398)

(377)

(368)

(310)

(281)

(242)

(242)

The 2026 BTC Show Aug 22-25 | Ft Lauderdale — LINEUP ANNOUNCED

Hair Color Texture Styling Celebrity Red Carpet Business News Events

Hair ColorTextureStylingCelebrityRed CarpetBusinessNewsEvents