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Photo Credit: Instagram via @sayumi.beautyBy Rachael Gonzalez·July 23, 2026
When clients ask for warmth without an obvious copper or red finish, Strawberry Beige is becoming the answer. The look blends muted strawberry tones with a balanced beige base, offering a softer take on traditional strawberry blonde. Its subtle warmth, low contrast and high-shine finish make it an ideal choice for clients who want a seasonal refresh without committing to a more saturated red.
Below, we're breaking down what defines Strawberry Beige and how to formulate it for your next client. But first, tap through the images for some inspo:
Strawberry Beige is a blonde-adjacent shade that blends muted strawberry tones with a balanced beige base. Instead of leaning heavily copper or golden, it delivers soft warmth with a creamy, luminous finish that feels modern and low-contrast.
It's defined by:
Strawberry Blonde
Strawberry Beige
Strawberry Blonde: What It Is and How To Formulate the Shade
To create this Strawberry Beige, lived-in color specialist Maddie Bek (@maddiemelts) used a custom Redken Shades EQ™ gloss that blends gold, papaya and iridescent tones to create the trend's signature soft, blonde-forward warmth. Tap the beaker to reveal her toning formula:
Redken Shades EQ™ 9G + 9AA + 8GI + Redken Shades EQ™ Processing Solution
Rather than adding extra gold or copper, #ONESHOT Finalist, luxury hair stylist and salon owner Meagan Garib (@megthegirlonfire) relied on the warmth already present in the lifted base before refining the color with a Schwarzkopf Professional® IGORA VIBRANCE® gloss that combines natural and ash tones, allowing the hair's existing gold and copper pigments to create the trend's signature soft, blonde-forward finish. She finishes with OLAPLEX No.3PLUS to help seal the cuticle and maintain shine. Click the beaker to see her toning formula:
Schwarzkopf Professional® IGORA VIBRANCE® 10g 9-0 + 30g 9.5-1 + developer
IGORA VIBRANCE® 1:1 8-0 + 9-12 + developer
When creating Strawberry Beige, Goldwell National Artist and salon owner Kylie Bussing (@kyliebussinghair) uses Goldwell Colorance to build soft dimension while maintaining shine. She balances neutral and beige tones with subtle pink and orange pigments to create a warm finish that stays muted rather than overly copper.
Here's her formula:
Formula A (roots): Goldwell Colorance 6N + 8N + 7B + developer
Formula B (ends): Colorance 8K + 8GB + 10GP + Orange Pure Pigment + Pink Pure Pigment + developer
Press play to see her placement, sectioning and the finished look:
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