At BTC, we believe you can never have too much of a good thing. Case in point—we are ALWAYS on the lookout for icy, platinum blonde creations, like this one from David Jonathan (@goddamneddavid), stylist and owner for David Jonathan Hair at Citizen Salon Studios in Calgary, AB, Canada. David’s stunning, seamless blonde is getting tons of attention, so we reached out for his formula and how-to. Here’s how he took his Level 7 client to a Level 10 (and beyond!).
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