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Woman Up: BBI Leads With 3 New Vice Presidents

By alexis b·April 03, 2026

BBI Gears Up For Growth With 3 Woman-Led Strategic Teams

Whether you recognize it or not, Beauty By Imagination (aka BBI) has a place in your salon. As the leading manufacturer of iconic hair brands like Wet Brush, Goody, Ouidad, Curls and Bio Ionic®, this company impacts stylists across the globe every day. Now, BBI is preparing for their next phase of growth—with new strategic teams led by three female vice presidents.

BBI sets the stage for growth with a stellar line-up of skilled VPs.

Meet the remarkable women at the forefront…

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