Wella Professionals Is Hosting A Virtual Fundraiser To Raise Money For The Salon Industry
Wella Professionals is hosting “Fractured Not Broken,” a virtual fundraiser to support the Professional Beauty Organization’s (PBA) COVID-19 Relief Fund for salon industry relief and The Loveland Foundation, an organization committed to showing up for communities of color in unique and powerful ways, with a particular focus on Black women and girls. Wella is donating $150,000 to each organization, with the goal to raise additional funds amongst viewers throughout the live stream.
Here’s How You Can Help:
- The livestream will take place…
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