Loading

Wella Announces 2021 International TrendVision Award Winners | Behindthechair.com

The 2026 BTC Show Aug 22-25 | Ft Lauderdale — LINEUP ANNOUNCED

Hair Color Haircuts Celebrity Styling Business Collections Extensions Texture Men's Haircare Nails

Hair ColorHaircutsCelebrityStylingBusinessCollectionsExtensionsTextureMen'sHaircareNails

The Beauty Industry’s Definitive Source

Brand Partnership Opportunities Contact Privacy Policy Terms of Service

© 2026 behindthechair.com. All rights reserved.

Advertisement

Promotional banner for The BTC Show, August 22-25 2026, Ft Lauderdale FL, with $100 off discount code BTC100 and group photo

Advertisement

Promotional banner for The BTC Show, August 22-25 2026, Ft Lauderdale FL, with $100 off discount code BTC100 and group photo

“Editorial Look of the Year 2021” Gold Winner Rita Tuska / Image courtesy of Wella Professionals

Wella Announces 2021 International TrendVision Award Winners

By Dinell·May 07, 2021

Here Are The 2021 International TrendVision Award Winners!

Wella announced the winners of the Wella International TrendVision Award (ITVA) 2021 last month at WeCreate, a global digital event. The competition was hosted in 28 countries with nearly 5,000 entries and only 21 winners chosen across seven categories, including color, styling, editorial focus and nail art.

The Wella International TrendVision Award has become one of the most coveted accolades in the hairdressing industry, providing opportunities and unique industry visibility to the winners. Due to COVID-19, the TrendVision Award competition was hosted in a completely digital format launched on…

Keep reading for free

Create a free account or sign in to continue

Use the same email and password across behindthechair.com, BTC-U, oneshothairawards.com, and Who Does Your Hair — one set of credentials, every site.

Or

Email Address

We'll check if you have an account, or create one if you don't.

Advertisement

Read This Next

Wella Canada Taps Chris Weber as Their First Canadian Brand Ambassador2 min
O&M Appoints Chris Hammond Managing Director Amid Global Expansion1 min

Manufacturer Courses

Interview With Madison Reed Founder

Interview With Madison Reed Founder

Discover the story of Madison Reed Founder Amy Errett's unique business pivot during COVID.

@amyerrett, @marybehindthechair

Interview With Virtue Labs Founder

Interview With Virtue Labs Founder

Gain insights from Mary Rector and Melisse Shaban as they share straight talk about reaching the pinnacle of the beauty business.

@marybehindthechair, @melisseshaban

Latest in Manufacturer

Hairstylist applying KEVIN.MURPHY styling products backstage during a professional hair styling session.

Brand Interviews

Beyond Technical Skills: What Today's Hairstylists Need To Build a Lasting Career

O&M

O&M Appoints Diane Gorgievski as First-Ever International Editorial Director

Keune’s “Shop Small, Care Big” Campaign Helps Salons Drive Retail Sales

Keune's "Shop Small, Care Big" Campaign Helps Salons Drive Retail Sales

Ashlee Norman poses in front of a Bumble and bumble backdrop wearing a black dress, statement jewelry and boots while holding out the sides of her skirt.

Brand Interviews

Ashlee Norman: Why the Industry is Relearning What Makes an Educator

JPMS paris blonde justine and tauni 1

Paul Mitchell Launches "Every Blonde Needs a Pro" to Spotlight Stylists

feat image with color chart and hair

Schwarzkopf Professional® Introduces New Alphanumeric Color System

keune-article-2

Brand Interviews

Why Keune Has Quietly Built One of the Most Loyal Followings in the Industry

amika On Your Wavelength Campaign

Brand Interviews

On Set With Amika in NYC: Inside the "On Your Wavelength" Campaign That Celebrates Hairstylists