SalonCentric Expands Northeast Distribution Network

L’Oréal USA, the largest subsidiary of L’Oréal S.A., the world’s leading beauty company, just announced the signing of an agreement to acquire key assets from Raylon Corporation, a full-service, family-owned wholesale distributor headquartered in Reading, Penn. The acquisition will expand SalonCentric’s distribution coverage of salon professional products within Pennsylvania, New Jersey, Delaware and portions of Maryland, West Virginia and New York. This agreement also enables the Hafetz family, under the leadership of Howard and Josh Hafetz, to continue serving salon professionals with select brands in Pennsylvania, New Jersey, Delaware and New York under a new name,…