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Luxury Brand Partners and Pulp Riot Announce Partnership

By Rachael Drehobl·April 01, 2024

Luxury Brand Partners, parent company to R+Co, V76 by Vaughn and Smith & Cult, recently announced its partnership with Pulp Riot, a new haircolor company from founders David and Alexis Thurston of Butterfly Loft and Butterfly Circus. The strategic alliance will bring a unique and creative color category to LBP’s group of artist-driven brands and expands Pulp Riot’s reach in professional salons.

“We feel that by combining our shared values, vision and goals, this new alliance will lead to a substantial and dynamic partnership," says Tev Finger, CEO of Luxury Brand Partners.

“Their…

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