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JD Beauty Acquires Ouidad

By Btc Lauren Rees·August 14, 2018

JD Beauty Group is pleased to announce the acquisition of Ouidad, the curl expert haircare and styling brand. Beloved by North American salon professionals, this dynamic company will join the JD Beauty group of industry-leading hair brands WetBrush and Bio Ionic. This acquisition further diversifies JD Beauty’s product offerings, now adding haircare and styling to its existing hair brushes and electrical appliances portfolio.

Founded over three decades ago, Ouidad is an award-winning expert in curly hair. Ouidad’s formulas use the most sophisticated ingredients and combine decades of experience with the latest in scientific breakthroughs, while…

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