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Introducing Authentic Beauty Concept, a New Vegan Haircare Brand

By Dinell·September 24, 2020

Authentic Beauty Concept is a comprehensive vegan, clean and cruelty-free haircare brand making its U.S. debut online exclusively with Ulta Beauty and SalonCentric.

Featuring three collections—Hydrate, Glow and Replenish—each one is formulated to work holistically and consists of a cleanser, conditioner and mask for various hair types. Authentic Beauty Concept's product range also includes stylers:

Hydrate: Designed for dry and curly hair types, this collection moisturizes and helps the hair appear supple and smooth. Featuring antioxidant-rich mango and purifying basil, the combination of the two extracts helps to regenerate and revitalize the hair.
Glow: Formulated for…

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