DevaCurl, one of the industry’s foremost experts in curly hair, announced today that Robert Schaeffler is the company’s new CEO. Check out BTC’s exclusive interview with Robert, where we chat about maintaining DevaCurl’s authenticity, how professional education is changing and his plans for the company’s future.
First, some background. Born in Germany with advanced degrees from Asian and North American markets, Robert brings a diverse background with a keen understanding of the global haircare market. Most recently, he served as General Manager of Henkel Professional North America, managing a mix of brands including Sexy Hair
Keep reading for free
Create a free account or sign in to continue
Use the same email and password across behindthechair.com, BTC-U, oneshothairawards.com, and Who Does Your Hair — one set of credentials, every site.
