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Beauty Industry Group Acquires Hidden Crown Hair Extensions | Behindthechair.com

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Beauty Industry Group Acquires Hidden Crown Hair Extensions

By Steph Bong·October 01, 2018

The Beauty Industry Group Welcomes Hidden Crown To Family Of Brands

The Beauty Industry Group (BIG) along with Gauge Capital recently announced that Hidden Crown Hair Extensions has joined the BIG family of beauty brands.

Hidden Crown was started in 2013 by Shelley Goodstein and has gained worldwide attention for its easy-to-use, ready-to-wear hair extensions being worn by celebrities and influencers such as Khloé Kardashian, Hailey Baldwin and Iggy Azalea.

“I couldn’t be more excited to welcome Shelley to our team,” shares BIG CEO Derrick Porter. “The Hidden Crown brand has taken the…

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