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Aveda Partners With Actress Antonia Gentry For Be Curly Advanced™ Launch | Behindthechair.com

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Aveda Partners With Actress Antonia Gentry For Be Curly Advanced™ Launch

By Lauren Freas·May 10, 2024

Aveda Launches New Haircare Line For Curls, Coils & Waves

Aveda has announced the launch of be curly advanced™, a game-changing new lineup of products created specifically for curls, coils and waves. To support the launch, Aveda has partnered with actress Antonia Gentry to share her curl journey on embracing her natural texture.

About The Line: be curly advanced™

be curly advanced™ was developed to provide powerful, plant-powered solutions that address the specific needs of curls, coils and waves. These new, silicone-free formulas were clinically tested across all key indicators of curl performance—frizz protection, hydration, strength,…

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