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Haircolor

The Process to Platinum

May 08, 2026

Going platinum is never simple, and it's important both colorists and clients know that the process to getting—and staying—the perfect shade of platinum will require time, money and a lot of patience. “I can't stress enough how crucial it is for clients to understand that this look is very high maintenance. It takes a certain lifestyle and regular upkeep to really achieve this color,” says Jeffrey Robert (@jeffreyrobert_), a new member of #THEBTCTEAM and creator of this stunning ice-white shade.

He recommends platinum clients come in every 5 to 9 weeks to avoid inconsistent blonding…

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