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Haircolor

Purest Platinum Perfection

Artist—Zach Mesquit

May 08, 2026

It only seems fitting that Zach Mesquit would have @platinum_perfection as his Instagram handle because this color formula (and his entire Instagram feed) is exactly that! This platinum color embodies the purest and iciest of stark white shades. Check out how you can achieve platinum perfection too!

Total Chair Time: About 6 hours. “It took me two, 3-hour lightening sessions to achieve her white blonde,” Zach notes.

Pricing: $600

CocaineBlondebefore_orig_large — Before

Purest Platinum Perfection — After

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