We know, we know, it's all about that SHINE. But seriously, your clients want a shiny color and you want to create a healthy looking hue that radiates in any room. Thankfully, Joico's LumiShine can help give your client's hair twice the shine and a stronger feel after just one use! Still needing some inspiration? Celebrity Colorist Denis de Souza shares his latest look and color formula for Rumer Willis' hot new hue. Here's how it's done!
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