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Haircolor

Bright Platinum Blonde

Artist—Ricardo Jara

May 08, 2026

If you feel like your platinum blonde makeovers are looking a little lackluster, we recommend checking out the latest take on this ever-popular haircolor trend courtesy of California-based stylist Ricardo Jara (@ricardojarahair)! He uses a mix of babylights, back-to-back weaved slices and toning to create luscious locks that are perfectly icy and super bright, and we've got the formulas and how-to steps below. Check it out!

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Total chair time: 6 hours
Pricing: $325

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