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Written by BTC editors — Ulta Beauty is featured as a credited artist or subject, not the author.

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Ulta Beauty and Black Beauty Roster Launch New All Textures Certification

Ulta Beauty stylists collaborate on a mannequin during hands-on trendspiration education at Field Leadership Conference.

Pro Beauty Events

Ulta Beauty's Field Leadership Conference Recap: Trend-Focused Education and Celebration

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Want to Skip the Shadow Root? Try These 2 Placement Tips

Ulta the Artist Collective Members

Ulta Beauty Launches Their Artist Collective With 28 Stylists

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Pearl Blonde Gloss Guide: The Best Toner Formulas

Stylists working on clients in an Ulta Beauty salon. Text reads: “The Possibilities are Beautiful” Cosmetology Student Scholarship worth up to $10,000.

Ulta Beauty & Beauty Changes Lives Launch "The Possibilities Are Beautiful" Cosmetology Student Scholarship

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13 Biggest Hair Trends of 2025 According to TikTok

Stylist Leo Valencia performing a consultation and sectioning a client’s hair at the Ulta Beauty salon.

The Four-Day Workweek Formula: The Simple System For Bigger Tickets and Loyal Clients

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Amika Will Soon Be Available in Over 1,500 Ulta Beauty Stores

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The 10 Biggest Hair Color Trends For Fall/Winter 2025

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Moroccanoil® Expands Into Ulta Beauty Stores Nationwide & Online

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Ulta Beauty's Pro Team Welcomes Justin Toves-Vincilione & Gilad Goldstein

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JVN Hair is Now Available at Ulta Beauty

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Beauty Gives Back™ Returns For a Day of Education

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6 Easy Ways To Make Every Client Feel Like They Belong

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Premiere Orlando 2025: What You Missed at This Year's Show

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L'oréal Professional's the TEXTURE of CHANGE™ Presents: The Power of Texture

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BTC Hair Trend Report

The Wolf Cut is This Year's Biggest Haircut Trend

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Stylists: Cut Taxes & Build Wealth With These Retirement Plans

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Beyoncé's Cécred Joins Ulta Beauty in Its Largest Haircare Partnership

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Maximize Deductions: Your 2026 Tax Survival Guide

Kecia Steelman Named New Ulta Beauty CEO as Dave Kimbell Announces Retirement

Kecia Steelman Named New Ulta Beauty CEO as Dave Kimbell Announces Retirement

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How To Use Education To Build Client Trust & Sell More Retail

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BTC "On Tour" 2024 Wraps up in Los Angeles

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Galleries

2022 oneshot winner nickstenson editorial collection winner 2022

#ONESHOT HAIR AWARDS

Modern Art

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#Thebtcshow 2021

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Ulta Beauty at #Thebtcshow 2021

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Connection Center at #Thebtcshow 2021

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BTC "On Tour" Nashville

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BTC "On Tour" Chicago

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Co-Lab Styling at #Thebtcshow 2018

Ulta Beauty Pro Team Photo Shoot

Ulta Beauty Pro Team Collection