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BTC Hair Trend Report

13 Biggest Hair Trends of 2025 According to TikTok

By Rachael Gonzalez·June 02, 2026

AI Blonde, No-Bleach Brunettes, Wolf Cuts and Other Trends That Dominated the For You Page

In 2025, TikTok hair trends drove everything—from how clients described their blonding goals to the tools they bought and the color formulas they asked for by name. As BTC celebrates 25 years as the industry’s leading authority, we’ve watched the For You Page shape 2025’s biggest hair trends in real time. These are the trends, terms and transformations the algorithm crowned as the year’s defining hair moments.

AI Blonde

TikTok’s AI Blonde trend pushed stylists to recreate the ultra-clean, hyper-polished blondes…

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