3 Reasons Why PH Imbalance Causes Color Fading & How To Fix It

Prevent Color Fading With 3 Problems & Solutions To pH Imbalance
If you're not actively restoring your clients' hair back to optimal pH after chemical services, you may be causing their color to shift or fade more quickly. That's why we're breaking down three common issues and solutions from BTC Team Member and Instagram-approved colorist Genevieve Caspillo (@houseofgen) to fix it below!

But First, Why Does pH Matter?
When hair is at a balanced pH level (between 4.5 and 5.5), it's functioning to the best of its ability. This means the cuticle is sealed and can protect…