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Demi-Permanent Color

#Mydentity Demi-Permanent Warm Collection

April 09, 2024

Get ready to heat things up, #mydentity @guy_tang has added two new shades to the #mydentity Demi-Permanent Color line: The Warm Collection now features two fiery demi-permanent colors, “Midnight Flame” and “Midnight Love”. Lasting up to 25 shampoos, this demi-permanent adds up to two times more shine, fades true to tone and is formulated without ammonia.

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@guy_tang has also launched four warm permanent color shades—Click here to learn more about The Warm Collection!

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