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Redken is officially filling a missing gap in the color world with Shades ALK, a liquid-cream alkaline demi-permanent hair color. This new addition to Redken’s color line brings the performance of permanent color with the conditioning benefits of a gloss.
This “power gloss” delivers up to one level of lift, up to 75 percent gray coverage and vibrant results that last up to eight weeks—making it ideal for gray blending, base bumps, color correction and first-time gray clients.
Why stylists will love Shades ALK:
Here’s what to know about using Shades ALK:
For more information, visit redkenpro.com.
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