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The 2026 BTC Show Aug 22-25 | Ft Lauderdale — LINEUP ANNOUNCED

Hair Color Haircuts Celebrity Styling Business Collections Extensions Texture Men's Haircare Nails

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Products

All Topics Hair Color Hair Extensions Haircare Cutting Curls/Texture Men's Styling Tools

Hydro Rush Intense Moisture Shampoo & Conditioner

Hydro Rush Intense Moisture Shampoo & Conditioner

Blonde Life® SilverLight™ Lightening Powder

Hair ColorJoico

Blonde Life® SilverLight™ Lightening Powder

Mineral DeFrizz Treatment

UncategorizedSaphira Hair

Mineral DeFrizz Treatment

The Infinity Weft

Hair ExtensionsBellami Hair

The Infinity Weft

Shine Show Blowout Spray

Shine Show Blowout Spray

Smooth Stunner Blowout Créme

BlowoutsSexyHair

Smooth Stunner Blowout Créme

IGORA ZERO AMM Permanent Color

Hair ColorSchwarzkopf Professional

IGORA ZERO AMM Permanent Color

Moisture Repair Shampoo

HaircareMoroccanoil

Moisture Repair Shampoo

AirWash™ Dry Shampoo

Product LaunchesK18 Hair

AirWash™ Dry Shampoo

Defy Damage® in a FLASH™

Defy Damage® in a FLASH™

Full Boost Enhancing Hair Serum

HaircareGrande Cosmetics

Full Boost Enhancing Hair Serum

Full Boost Volumizing Foam

HaircareGrande Cosmetics

Full Boost Volumizing Foam

Full Boost Conditioner

ConditionersGrande Cosmetics

Full Boost Conditioner

Full Boost Shampoo

HaircareGrande Cosmetics

Full Boost Shampoo

Dry Boost

StylingGoldwell

Dry Boost

Smoothing Treatment

Industry NewsAmika

Smoothing Treatment

OSiS® Upload

UncategorizedSchwarzkopf Professional

OSiS® Upload

Styling Spray

StylingMaria Nila

Styling Spray

Volume Spray

UncategorizedMaria Nila

Volume Spray

Frizz Control Shampoo & Conditioner

ConditionersMoroccanoil

Frizz Control Shampoo & Conditioner

Styling Mousse

StylingMaria Nila

Styling Mousse

Salty Mist

BlowoutsMaria Nila

Salty Mist

Clean Beauty Color Depositing Treatment

Hair ColorPaul Mitchell®

Clean Beauty Color Depositing Treatment

Oligo CaluraTEN 10-Minute Permanent Hair Colour

Gray CoverageOligo Professionnel

Oligo CaluraTEN 10-Minute Permanent Hair Colour

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Promotional banner for The BTC Show, August 22-25 2026, Ft Lauderdale FL, with $100 off discount code BTC100 and group photo