Saphira, the first and only salon-professional brand to use the 26 minerals of the Dead Sea for scalp and hair, has launched the revolutionary Mineral DeFrizz Treatment. With an average of 15 treatments in a 17-ounce bottle, this salon service is the perfect add-on as it secures the natural curl and hair texture while eliminating frizz.
Formulated with hyaluronic acid, diamond powder and lily flower, not only does this state-of-the-art treatment offer an opportunity to boost stylist’s income, but it also spreads an empowering message to women to embrace their natural beauty during Women’s International History Month.
As heat is applied to the hair, a thermodynamic connection forms, eliminating the protein bonds that create frizz. In addition to being the primary ingredient, hyaluronic acid is also a humectant whereby hair strands receive healing moisture and essential hydration. The 26 minerals combined with hyaluronic acid transform dry, brittle and frizzy hair into soft waves that follow the natural hair pattern and texture.
As Saphira is female-owned and boasts a woman as its CEO, the launch of the Mineral DeFrizz Treatment was strategically planned for March in celebration of Women’s International History Month. The packaging delivers an elevated experience with a shiny gold finish—a message for every woman that her hair is receiving the gold standard.
Pair the DeFrizz Treatment with Saphira’s Prep & Maintain Shampoo and the Mineral Mist Leave-In.
For more information, visit saphirahair.com.
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