This is your quick journey to strong hair! With the innovative power of Defy Damage®, Joico IN A FLASH™ helps build bonds, delivering a dazzling seven-second transformation you can see and feel. This swift hair protector will help build bonds, making hair stronger* and less prone to breakage*. Get the full list of benefits below:
- Hair is up to 20 times more resistant to breakage*
- Unique liquid-to-crème formula
- Creates bonds and strengthens the hair structure
- Leaves hair silky smooth without weighing it down
- Safe for color-treated hair
- Silicone-free
- PETA-approved, global animal test-free
Check out the before and after below!
Formulas
Photo Courtesy of Joico
It takes three easy steps to use Defy Damage® IN A FLASH™ for stronger hair:
Formulas
Photo Courtesy of Joico
Emma Sheahan, Joico Senior Manager for Product Development and Technical Hotline, says, “There’s an ooh-and-aww in the delivery. The product undergoes an exothermic reaction when it comes into contact with water, creating a liquid-to-crème treatment. It’s something special to see and experience.”
