Keratin Complex’s signature Express Blow Out (EBO) smoothing system has been re-launched and re-branded as KCEXPRESS. While the name and packaging have been revamped, the popular color add-on service is still enhanced with Keratin’s signature smoothing formula and promises to deliver a polished blowout and lock in freshly applied color all in just 15 minutes.
KCEXPRESS comes in liters, 16 oz. and 4 oz. bottles and has been revamped with white with hot pink packaging.
What’s more is, when stylists add KCEXPRESS to a color appointment, they can expect to see an average increase in ticket price of $75—a major win for stylists’ schedules and income.
How To Use:
1. While your client’s color is processing, thoroughly shake the KCEXPRESS bottle. Pour approximately 1 to 1.5 oz. of product into a bowl and let sit for 10 to 15 minutes to aerate.
2. After client’s hair color is processed, wash once with any Keratin Complex shampoo to remove the color. Rinse completely and then lightly shampoo once with KC PRIMER Keratin Pre-Treatment Shampoo. Towel-dry hair well.
3. Using one to two inch subsections, apply the treatment with an application brush 1/8 inch from the scalp through to the ends. Comb each section with a fine-tooth comb to ensure even distribution. (Gloves should be worn during this process.) Once complete, blow-dry the hair until completely dry.
4. Using the Keratin Complex Stealth V professional smoothing iron between 380 degrees and 400 degrees, start at the nape and pass the iron over one to two inch subsections. Slowly move the iron from the roots to the ends, passing over each section two to four times.
5. Leave on for at least eight hours then cleanse with Keratin Complex Keratin Care Shampoo and Conditioner or Keratin Complex Color Care Shampoo and Conditioner.
For more information about KCEXPRESS, visit keratincomplex.com.
