Clients Are Asking About Haircare Ingredients—Do You Know What to Say?

Clients aren't just asking what products “work best” anymore; they're asking what's inside them. From ingredient-scanning apps to social media debates about formulations, today's clients are showing up more informed and more skeptical—but that doesn't mean they always know what they're looking for. “'Clean' and 'natural beauty' have been overused and oversaturated in our industry,