Each year as Fashion Week emerges, individuality and unique style gets a chance to be celebrated both on and off the runway. This year a new styling line will be front and center backstage at all of the Wella sponsored shows where Eugene Souleiman will lead teams of Wella stylists to unleash a new language of styling that celebrates each designer’s vision and each person’s distinctive personality. The complete portfolio, headlined by four hero products, includes 20 styling essentials uniquely organized in five benefit pillars—volume, smooth, texture, shine and hairspray. The EIMI products are designed to work together…
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