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Gray Coverage: Why It's Never Just a Root Touch-Up

By Nicki Perry·May 08, 2026

Gray Coverage: Why It's Never Just A Root Touch-Up

Gray coverage. To clients, it should be a quick root touch-up that's pretty affordable. But for stylists, it's easily a 2-hour appointment that eats up product. Tired of potential new clients not understanding how the work justifies the cost, Tara Modelowitz (@thechemicalqueen) took to Instagram to breakdown root touch-up services. Get her pricing and process below, then keep reading to see what other insights fellow colorists had to offer!

Tara's Pricing & Process

Pricing: For Tara, root touch-ups start at $100 and may increase due…

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