TRUSS Professional is introducing FAST Color, a new permanent color system designed to help stylists deliver efficient, high-performance root touch-ups with processing that starts at 10 minutes. Created for the modern salon client who wants faster services without compromising results, FAST Color uses High Pigments Technology for deep color, gray coverage and a more streamlined chair experience.
Click here to see our TRUSS Connection Global recap, where attendees in Peru got the first look at the new launch.
Key Facts of TRUSS Fast Color
- Fast processing: FAST Color begins processing in 10 minutes, with up to 15 minutes recommended for coarse, resistant hair or high percentages of gray.
- Designed for root touch-ups: The line is recommended for root touch-ups up to two cm, especially on hair with a high percentage of gray.
- Gray coverage: FAST Color promotes up to 100 percent gray coverage and is recommended for clients with 60 to 100 percent gray.
- High Pigments Technology: The system uses high pigment deposition and concentration to allow deeper, faster penetration into the hair cortex.
- Seven natural base shades: The launch includes seven natural base shades with color development aligned with TRUSS Color and a deeper undertone.
- Shine and softness benefits: TRUSS FAST Color provides 97 percent more shine and 80 percent softer hair, based on instrumental testing with a 15-minute processing time.
- Anti-pollution action: FAST Color helps combat undesirable effects caused by pollution while coloring.
- PPD-free and vegan: The formula is positioned as PPD-free and vegan.
- Service opportunity: With faster color timing, stylists can add backwash treatments, increase the average ticket and serve more clients without extending working hours.
Learn more at trussprofessional.com.
