The number one problem with gray coverage is finding the right formula that doesn’t just “stick” to the hair until the next coloring. Your client needs a formula that goes deeper than the surface, infusing coverage into the hair’s core. With this in mind, Redken has relaunched their Chromatics Ultra Rich Shades line, now with ODS2, an innovation for deeper penetration and longer-lasting coverage!
From Redken Haircolor Expert, David Stanko, ODS2 (oil delivery system) overwhelms the cuticle with a mixture of various oils, dyes and protein extracts. This combination invigorates the color at the root and fortifies the formula within each strand of hair, creating rich, long-lasting color that will not fade between visits. Your clients will be convinced they never even had gray hair! Best of all, the new line is also odor- and ammonia-free!
FREE Reflective & Sultry Brown Color Formula
For more information, visit www.redken.com.
