Layrite products were created by barbers who were sick of working with greasy, wax-ridden hair that wouldn’t come clean. So after months of research and experimenting with different pomades, they launched Layrite, a deluxe line of pomades that hold like wax and wash out like gel. The founders of Layrite strive to represent a culture and brand that “put a modern style on a classic look.” The brand has already caught the attention of celebs like Jason Segel, Lena Dunham and Cary Fukunaga, and with its easy to apply and easy to shape qualities, it’s sure to catch on with your clients, too. Layrite’s three, popular pomades include:
Original: This versatile pomade provides excellent all-day hold and shine for short, wavy or normal hair. It dries light and clean to keep hair in place all day, never flakes and washes out with water.
To use: apply a small amount to palms and work into damp or dry hair. Restyle by running your comb or hands under water then through the hair.
Superhold: Use to shape extremely curly, course and thick hair or to create extreme or high-elevation styles that require extreme hold. Has a low to medium shine.
To use: Apply a small amount to palms and work into damp or dry hair. Restyle by running your comb or hands under water then through the hair.
Supershine: Use to create a polished, classic style with high shine or to soften naturally curly or wavy hair with conditioning elements such as aloe vera.
To use: Apply a small amount to palms and work into damp or dry hair. Restyle by running your comb or hands through hair—no water required. Also works great as a top coat to create extra shine to an already finished style.
For more information, visit www.layrite.com.
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