DIA Richesse, a 73-shade line from L’Oréal Professionnel, illuminates natural haircolor through its ammonia-free, tone-on-tone coloration process for rich results and exceptionally soft strands. Its short development time makes it perfect for quick touch-up services, and its innovative conditioning formula leaves hair feeling healthy and looking glossy while enhancing its vibrancy.
For more info, visit pro.us.lorealprofessionnel.com.
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