CHI® joins the fast-acting permanent hair color game with new Color Express 10 Minute Permanent Hair Color. The fast, clean and natural hair color is available in 20 shades offering full gray coverage with the cream-base formula featuring Hue Definition Technology to preserve hair integrity during color processing.
Get to know Color Express Permanent Color:
- Full oxidation of color contributing to long-lasting results
- Silk cream base has built-in protection for sensitive scalps
- Contains antioxidants to prevent fading
- Intense moisture during color services
- Conditioning while providing natural smoothing agents
- Locks in moisture and seals cuticle
- Minimizes damage and breakage
- Adds depth, dimension, light reflection and maximum shine and color vibrancy
Check out the swatch chart:
For more information on the launch, visit the pro.chi.com.
