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The 2026 BTC Show Aug 22-25 | Ft Lauderdale — LINEUP ANNOUNCED

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The Rapunzel Project®: Saving Hair During Chemotherapy Through Scalp Cooling Therapy

Mariah Carey hair color tutorial The Emancipation of Mimi 19 Anniversary Tour

Mariah Carey's "Hollywood Blondeshell" Transformation

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Product Launches

Beyoncé Launches Haircare Line, Cécred & Stylist Grant Program

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Shane Wolf Joins the Estée Lauder Companies as President, Global Brands, Aveda, Bumble and Bumble

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Pro Beauty Events

Schwarzkopf Professional® Launches LIFT Event Series Starring Chris Appleton

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Virgin to High-Lift Dimensional Bronde

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WWYD- What Would You Do?

You Know Your Mom is a Hairstylist When…

Aveda Partners With Actress Antonia Gentry For Be Curly Advanced™ Launch

America's Beauty Show 2024

Pro Beauty Events

What You Missed at America's Beauty Show 2024

Kelsea Ballerina Met Gala 2024 hair by Peter Lux

Kelsea Ballerini's Floral Met Gala Updo

Emma Chamberlain at 2024 Met Gala hair by @samiknighthair

Met Gala 2024: Every Celebrity Beauty Look From the Red Carpet

Brie Larson at the 2024 Met Gala with hair color by Jacob Schwartz

Brie Larson's Met Gala Golden Blonde

Da'Vine Joy Randolph Met Gala wig by Tai Simon

Da'vine Joy Randolph's Ginger From 2024 Met Gala

Emma Chamberlain at 2024 Met Gala hair by @samiknighthair

Emma Chamberlain's Editorial Top Knot at 2024 Met Gala

Penelope Cruz at 2024 Met Gala hair color by Matt Rez

Penelope Cruz's Chocolate Copper at 2024 Met Gala

Gigi Hadid blonde bob by Laura Polko for 2024 Met Gala

Gigi Hadid's Marilyn-Inspired Met Gala Bob

Sabrina Carpenter Met Gala Blonde by Laurie Heaps

Sabrina Carpenter's Met Gala Icy Blonde

Lana Del Rey Met Gala 2024 waves by Anna Cofone

Lana Del Rey's 2024 Met Gala Deep Blonde Waves

Willow Smith's hair by @vernonfrancios at Met Gala 2024

Willow Smith's African Royalty-Inspired Met Gala Hair

Kerry Washington 2024 Met Gala hair by @takishahair

Kerry Washington's Short & Sweet Wet Pixie

Zendaya Met Gala 2024, hair by Ursula Stephen

Zendaya's 2024 Met Gala Delicate Bun

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Radiance Holdings Appoints Ben Jones as New CEO

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Monthly Product Launch List

16 New Hair Products To Add to Your Spring Rotation

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Raising Prices? Why Inflation Should Not Be the Only Factor

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Promotional banner for The BTC Show, August 22-25 2026, Ft Lauderdale FL, with $100 off discount code BTC100 and group photo

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Promotional banner for The BTC Show, August 22-25 2026, Ft Lauderdale FL, with $100 off discount code BTC100 and group photo

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