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The 2026 BTC Show Aug 22-25 | Ft Lauderdale — LINEUP ANNOUNCED

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K18 Names Audrey Dorfman as Chief Marketing Officer

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BTC Hair Trend Report

Wella Destination 2025: The Hair Event That Brought Over 1,000 Hairstylists to a Small European Island

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BTC "On Tour" Miami 2025: Trends, Education & Artists

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Celebrity Styling

Sabrina Carpenter's Timeless, Cascading Blowout at the Met Gala

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Venus Williams' 2025 Met Gala Braids

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Celebrity Styling

Sydney Sweeney's 2025 Met Gala Hair: Sleek, Sculpted Updo

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Celebrity Color

5 Celebrity Color Formulas From the 2025 Met Gala

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Celebrity Styling

Whitney Peak's 2025 Met Gala Cornrows Honored Black Beauty

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The Met Gala 2025: The Best Celebrity Beauty Looks

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WWYD- What Would You Do?

How to Return to Work While Grieving

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Truss Professional Announces Gabriel Samra as Global Ambassador & Director of Stage Mastery

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Product Launches

Schwarzkopf Professional® Expands IGORA COLOR10® With 6 New Shades

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Gray Coverage That's Fast, Seamless & Done in 10

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Current Status of Tariffs in the Beauty Industry

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BTC Hair Trend Report

4 Trending Hairstyles For Festival Season

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Airline Passengers May Soon Be Able to Carry-On Full-Size Beauty Products

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BTC Hair Trend Report

How to Cut Bobs, Layers & Shags—The Italian Way

Olaplex Launches "Designed to Defy" Brand Campaign

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Eight Years After His Death, Fabio Sementilli's Wife Found Guilty of His Murder

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Celebrity Styling

The 8 Best Coachella Hair Looks of All Time (That We Hope Return This Year)

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"Queer Eye" Star Jonathan Van Ness Talks His 20+ Year Hair Career & Launching JVN Hair

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The White Lotus Hair Everyone's Obsessing Over

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Promotional banner for The BTC Show, August 22-25 2026, Ft Lauderdale FL, with $100 off discount code BTC100 and group photo

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Promotional banner for The BTC Show, August 22-25 2026, Ft Lauderdale FL, with $100 off discount code BTC100 and group photo

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