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Use the same email and password across behindthechair.com, BTC-U, oneshothairawards.com, and Who Does Your Hair — one set of credentials, every site.
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Photo courtesy of OLAPLEXArtist—Amberlee Kerkstra, Darcy Falls, Halley Brisker, Jenna Perry, Miguelina Mejia, Naeemah LaFond, Rachel Cordasco
By Rachael Gonzalez·April 03, 2026
Keep reading for free
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Use the same email and password across behindthechair.com, BTC-U, oneshothairawards.com, and Who Does Your Hair — one set of credentials, every site.
On April 2, OLAPLEX launched “Designed to Defy,” a new brand campaign that reflects the company’s recently announced vision and highlights its focus on innovation, professional expertise and hair health.
The campaign features actress Nicola Coughlan, creative entrepreneur and media personality Jenna Lyons and Olympian Sydney McLaughlin-Levrone. Through a series of short films, “Designed to Defy” explores the connection between hair health, confidence and self-expression.
Watch the first “Designed to Defy” campaign video below:
The campaign also…
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