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The 2026 BTC Show Aug 22-25 | Ft Lauderdale — LINEUP ANNOUNCED

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TRUSS Global Ambassador Lisa Hernandez carries a flag during the opening ceremony celebrating the event's international community.

Inside TRUSS Connection Global: Education, Launches & Community in Peru

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Premiere Orlando 2025: What You Missed at This Year's Show

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4 Reasons You Need to Attend Alfaparf's #LOVEYOUREVOLUTION Tour

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PBA Announces New Dates For International Salon + Spa Expo

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Hair Color Haircuts Styling Business Collections Extensions Texture Men's Celebrity Haircare Nails

Cosmoprof North America, CPNA, 2017, Las Vegas, NV

Cosmoprof North America 2018—What to Expect at the Show

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Stylie One Offers Premiere Orlando Attendees Free Lifetime Subscription

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7 Steps to Elevate the Client Experience in Your Salon

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Cosmoprof Bologna Reports Record-Breaking Results

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A Sneak Peek at Prep With Moroccanoil®

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Finger Waves and Colossal Curls: 2 Backstage How-Tos

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4 Communication Tips From Sam Villa

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Sam Villa: An Educator, Inspiration and Light in the Industry

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9 of the Hottest Tools Launching Now!

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BREAKING NEWS: 2017 NAHA Winners Announced!

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Nick Stenson Sees Your Beauty

BTC Launches New Magazine and New Website and our #SQUAD Turned Up to Celebrate!

BTC Launches New Magazine and New Website and Our #SQUAD Turned up to Celebrate!

19 Products We Can't Stop Obsessing Over

Box Curls, S-Waves and How To Cheat Color & Length

Box Curls, S-Waves and How to Cheat Color & Length

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7 Vibrant Color Tips, From Totally Bold to Soft & Wearable

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Promotional banner for The BTC Show, August 22-25 2026, Ft Lauderdale FL, with $100 off discount code BTC100 and group photo

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Promotional banner for The BTC Show, August 22-25 2026, Ft Lauderdale FL, with $100 off discount code BTC100 and group photo