Why Hourly Pricing is Killing Your Client's Experience

In a massive effort to "charge your worth" and claim "stylist empowerment," the salon industry is doing something radical: throwing away their service-based pricing structure and replacing it with a clock.

If you’ve spent any time scrolling through Instagram salon business coaching feeds lately, you’ve seen the same script. Coaches are recommending ditching service menus and, instead, charging by the hour. 

On paper, it sounds like the ultimate boss move, and by doing so, you are finally treating hairstyling like a true profession respected by its hourly fee. 

Here's the truth: clients don't value your time. They value…