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When clients book a luxury color service, they are not just paying for highlights—they’re booking a finished look. For TRUSS Professional Ambassador and #ONESHOT Winner Marina Sellecchia (@colorbymarina), that philosophy is reflected in her pricing structure. Rather than offering services à la carte, she includes every step needed to achieve the final look in one package.
“My pricing is a full package,” Marina shared in her TRUSS Professional class, "Modern Brunette," at TRUBeauty Concepts in Southampton, PA. “You’re getting highlights, you’re getting a melt, you’re getting treatment, you’re getting blow-dry and style—everything is included.”
For Marina, package pricing helps set clear expectations from the start. When a client comes in asking for a look they saw on her page, every step of the service is necessary to achieve that result. Skipping the gloss, treatment or finishing style can compromise the overall outcome.
“You’re coming to me for a look,” she explained to the class. “To get that look, this is what you need to get there, and this is what’s included in the price. We’re not skimping out on anything.”
This approach also reinforces the value of the service. Throughout the appointment, Marina incorporates treatments from start to finish to help protect the hair and support the final result.
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Marina builds treatments into every step of her service, even before the color begins. This is key for that expensive, shiny finish she is so known for. To achieve this, she preps the hair with TRUSS Deluxe Prime before the color service to help even porosity and prepare the hair for the transformation ahead.
Then, after the color service and before styling, she uses Deluxe Prime again to help protect the hair before the final finish.
During the lightening process, one key step is highlighting the hair with TRUSS 8X Powder, a powder-form bond builder made with beeswax that Marina adds directly to her formula.
Key Benefits of TRUSS 8X Powder:
By layering treatments throughout the appointment—from prep, to lightening, to post-color protection—Marina ensures the client is receiving care at every stage of the service, not just at the shampoo bowl. That level of intentionality is exactly what helps elevate a color appointment into a luxury color experience.
This content is sponsored.
